1950s Purely Peach Bra by Lily of France 28C

The unlined cups on this early 1950s brassiere provide a youthful silhouette. Elastic inserts under the bust serve as a band comfort enhancer. The incorporation of the elastic also provides insight into the country slowly recovering from wartime materials shortages.

Tag: Delightform: The Delightform label was first introduced in the early 1950s. It was created as part of the Lily of France (founded in 1915 in New York) brand's effort to expand its offerings and appeal to a broader market by providing bras and intimate apparel emphasizing comfort, fit, and youthful, fashionable design. Delightform became well-known for its well-crafted undergarments, and the label was used throughout the mid-20th century, making it a popular choice.

Modern Size: 28C 
Actual measurements: 
Band measured at fastener intervals: 28 28.5 29 29.5
Bust measured at fastener intervals: 31 31.5 32 32.5

Soft cup bra: Wireless  
Fabric: Cotton
Color: Very light, pale Peach
Made In USA

Condition: Freshly hand laundered, some stains. There are also chips at the grommet set eyes and strap slides. Please see the images

Care instructions: 
Hand washing in warm water and line drying will best ensure the longevity of this vintage foundation. 

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